Billions of people use Instagram to connect with others or to promote their businesses or brands. But, the most important thing is the reach, which depends on many things like good and informative posts, active users, engaging content, etc. Let’s discuss what one can do to boost engagement on Instagram.
How to Improve Instagram Reach?
Some insights and optimizations may help you big time:
1. Optimal Posting Time
One will get followers with a good post. But, if you post your content at a time when users aren’t active, then what would be the point of that. Because later on, your post will be under thousands of posts. So, you must find the right time when the majority of the users are active on Instagram. If you have Instagram Business Profile, you will be able to use the insights and data of users. You can also determine which time is the most suitable one for posting and when the majority of the users remain active on Instagram.
2. Video Are Good for Engagement
You may think photos will be great for increasing your followers and good for engagement as well. But various studies have been conducted and state that photos on Instagram can get you many likes. However, videos will earn you more comments along with like. People share their opinion with the point of view, which is great for engagement. You can choose to create various informative videos, fact videos, or entertaining videos. And the result will be shocking that you will get more engaging followers and twice the comments than the like a photo gets.
3. Posting Questions in Your Posts
Asking questions to your followers is a very great way to boost your engagement on Instagram. That is because if you post informative content and ask questions like their opinion or others, then they will surely share their views and opinions in the comment. This way, you will be able to talk with them and increase your engagement in the process. So, it would be beneficial if you create question-based posts.
4. User Generated Content
Your content is the factor that is responsible for a higher reach on Instagram. That’s why it is crucial to post the right type of content that is informative and beneficial for your followers. Now, the trick is don’t share content that you like. Instead, share content that your followers want to see and will benefit them. This type of content will help you get more engagements. That is because users will share them and comment on them. At the same time, user-generated contents are also more trusted as well. So, always try to create user-generated content.
5. Instagram Stories
It is a fact that around 63% of people survived using Instagram, and only 16% of them use Instagram Stories. So, you should use this opportunity and use this feature to boost your reach before it gets crowded. You should post optimized stories on your Instagram account.
Posting beneficial and informative content on Instagram is the most important thing. So, try to create engaging posts.